The Digital Whale

Section

Attention and habit

Addiction, distraction, sleep and the numbers people repeat about them.

More famous numbers per square inch than any other subject here, and most of them are not research findings. This section traces each one to where it actually came from — a press interview, a marketing survey, a vendor's five-day tracking exercise — and reports what the controlled studies found instead, including the trials of abstinence whose effects turn out to be real, small and not durable. For a workplace-oriented comparison point on how digital activity is translated into metrics, see this page.

This is the part of the subject with the highest ratio of famous statistics to real studies.

Evidence at a glance — every finding in this section, graded
ArticleFindings Strong / mixed / weak
What a digital detox does
Randomised trials of quitting social media find real but small well-being gains that do not persist, and the strictest meta-analysis of abstinence finds no effect at all.
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Interruptions, focus and the numbers
The two most-quoted statistics about interruption have no peer-reviewed paper behind them, and the published experiment cited next to one of them found the opposite.
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How often people actually use their phones
Metered panels put UK adults at four and a half hours online a day, while the most-quoted pickup counts come from a 94-person vendor study and self-report marketing polls.
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Devices, light and sleep
The strongest evidence points away from light and towards timing: screens used in bed cost measurable sleep, while pre-bed screen use mostly does not.
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Is technology addiction real
One digital behaviour has a diagnostic code and it is gaming; every headline figure about phone or internet addiction comes from screening scales with no validated cut-off.
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